Who is afraid of artificial intelligence?

If it is up to Jim Stolze, IFFI members can put their fears aside. In yesterday’s Executive Council meeting Jim, founder of Aigency – a platform that links Dutch startups in the field of artificial intelligence to multinationals – shared his vision on the future of digitization and its impact on business models and organizations with our members.

Big data already have a big impact on the marketing and selling strategies of retailers in food. A fast growing number of food and ingredient manufacturers are implementing artificial intelligence to optimise production and logistic processes, f.e. by using artificial intelligence to predict order frequences and quantities from their customers. Or to implement artificial intelligence in innovation. like herbal manufacturer McCormick. McCormick and IT giant IBM are working on a way to use artificial intelligence in product development of foods.

According to Lawrence Kurzius, McCormick CEO: “McCormick’s use of artificial intelligence highlights our commitment to insight-driven innovation and the application of the most forward-looking technologies to continually enhance our products and bring new flavours to market. This is one of several projects in our pipeline where we’ve embraced new and emerging technologies.” Read the full article on foodbev.com

The presentation of Jim Stolze was the kick-off for the IFFI 2019 programme in which the digital transformation in food will play an important role. The upcoming dinner meeting Innovations on the 14th of March, combined with a visit to our member Koopmans Meel, will be dedicated to regulatory affairs and the use of biomimicry in dealing with food allergens.

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