Less salt and especially less sugar remain a trend among consumers. The Kraft Heinz Company reduces these ingredients in some of their most iconic products, preserving taste and stability. A very complicated process, according to Janneke Burgers, product development manager Benelux at The Kraft Heinz Company.
An excess of sugar is bad for your health. Consumers are more and more conscious of this message and want to reduce their sugar intake through their food products. This forms a challenge for the food industry because sugar is an important taste enhancer. In addition to this, sugar also influences the stabilisation, preservation, colour and water binding characteristics of products.
Small steps or a new product
To meet the wishes of consumers, the team of Janneke Burgers at The Kraft Heinz Company innovation center in Nijmegen is working hard on finding alternative solutions. “First we look at the consumer. What are their needs? Then we translate those wishes into products; for which products do we need an alternative? Or, which products do we have to alter? Of course, the demands of supermarkets affect these innovations as well. Then we check what we can adjust without interfering with the stability and conservation of the product. Does adjusting implifies that it has to be kept in the refrigerator? All this will be taken into account during the innovation process.
Kraft Heinz has various options to reduce salt and sugar in their products. Since 1985 the company has been taking small steps reducing the amount of sugar in several products, without being noticed by the consumers. Heinz beans, especially popular in the United Kingdom, since then contain 52% less salt and 27% less sugar, however, surveys show that the taste hasn’t changed according to consumers. And in Heinz tomato soup these percentages are even higher, without any complaints of consumers (62% less salt and 34% fewer sugar).
The Kraft Heinz Company
The Kraft Heinz Company is one of the largest food producing companies in the world. In The Netherlands, the company sells products under the brand names Honig, Brinta, De Ruyter and Karvan Cévtam. In 2012 they opened an innovation center in Nijmegen, directed towards improving and optimizing products for the European market. Next week Kraft Heinz opens a new innovation center in Amsterdam.
Sources: EMVI February 2018 and De Telegraaf
Full article in Dutch: 24 25 Kraft Heinz [Alleen-lezen]