Masterclass Markets 7-9 November 2018

Industrial Marketing and Sales

IFFI Academy: limited edition

This Masterclass Markets is dedicated to industrial marketing and sales. We look forward to welcome all members and invitees who are interested in marketing and sales excellence in the business-to-business environment of the international food industry. Don’t miss the opportunity to share and develop strategic and tactical insights with colleagues from the food ingredients industry, facilitated by leading professors and industrial experts.

 

Target Group

Marketing directors, sales directors and sales managers (key)account managers, market intelligence and consumer insight managers, marketing and communications professionals, market and business development managers and colleagues from the food (ingredients) industry who want to strive for commercial excellence in their current and future positions.


Programme

Wednesday 7 November 2018

Preliminary location Hotel Mooirivier, Oude Oever 10, Dalfsen, tel. 0529 478777
17.30 hrs Registration with drinks and appetizers
18.00 hrs Creative acquaintance/Personal targets
19.00 hrs Dinner
20.00 hrs Industrial Expert (invitation pending) on ‘Business Model Innovation’
Topics: Big data, Societal Marketing, Ethics
22.00 hrs Closing of official programme | informal networking

Thursday, 8 November 2018

Preliminary location Hotel Mooirivier, Oude Oever 10, Dalfsen, tel. 0529 478777
Module 1 Industrial Marketing
09.00 hrs Leading Professor (invitation pending) on ‘Creating sustainable business through competitive advantage’
Topics: Differentiation, Business Roadmapping, Marketing Planning
11.00 hrs Industrial Expert (invitation pending) on ‘Consumer Centric Marketing’
Topics: Customer Centric Knowledge Chain, Outside-In Creation
12.30 hrs Lunch
Module 2 Plenary training session
13.30 hrs Consultant (invitation pending) on ‘Value based Pricing’
Topics: Pricing & Profitability, Differentiation, Value Pricing
17.00 hrs Wrap up | drinks & fingerfood
19.00 hrs Team activity: dinner and pubquiz
22.00 hrs Closing of official programme | informal networking

Friday, 9 November 2018

Preliminary location Hotel Mooirivier, Oude Oever 10, Dalfsen, tel. 0529 478777
Module 3 Industrial Sales
09.00 hrs Leading Professor (invitation pending) on ‘Industrial Buying’
Topics: Sourcing Value, Driving Performance, Preparing Partnership
11.00 hrs Industrial Expert (invitation pending) on ‘Strategic Partnerships’
Topics: Total cost of Ownership, Successful Negotiations, Tendering
12.30 hrs Lunch
Module 4 Plenary training session
13.30 hrs Consultant (invitation pending) on ‘Strategic Negotiating’
Topics: Principles & Roles, Balance of Power, Conditional Discounting
17.00 hrs Conclusions and wrap up
17.15 hrs Closing of official programme | drinks & snacks

the IFFI Academy

The IFFI Masterclass Markets is a pioneer programme of the IFFI Academy to be established in 2019, with special focus on the post graduate education of professionals and managers in the food ingredients industry. The IFFI Academy facilitates the need for commercial, technological and operational excellence, required by the producers of food ingredients to build a sustainable market position in the international food industry. Offering multiday executive programmes within the fields of Marketing & Sales, Innovation & Technology and Manufacturing & Supply Chain. With the upcoming IFFI Masterclass Markets you will get a taste of the IFFI Academy.


Topics & Guest speakers

Module 1 & 2 Industrial Marketing
A leading professor in the field of industrial marketing will provide us with the latest insides from the academic world and best cases from the industry. How to differentiate your market matching the key strengths of your company? Industrial experts will share their experiences with regard to business model innovation and consumer centric marketing. Does your current business model needs to be updated when customer centric is replaced by consumer centric marketing? In the afternoon a highly interactive training session on value pricing is facilitated by a top consultant.
Module 3 & 4 Industrial Sales
In order to strive for sales excellence a clear understanding of strategic purchasing is essential. A leading professor in the field of industrial buying and a CPO (Chief Procurement Officer) from the food industry will provide us with the latest insides from the academic and business world. What are the total costs of ownership and value and what are the pro’s and cons of strategic partnerships? In the afternoon negation skills are trained in a highly interactive session facilitated by a top consultant.

Location & accommodation

Hotel Mooirivier
Mooirivier is a unique meeting location for congresses and multi-day events at one of the most attractive locations in the Netherlands, directly along the river Vecht in the province of Overijssel. This is where you will be challenged to think and act creatively. A meeting location that’s just that little bit different. Another atmosphere, but above all, another energy! Because whether you’re outside or inside, you will continuously feel inspired by the nature surrounding you.IFFI can arrange a luxury hotel room for you including breakfast for the special price per night of € 142,00.
 
Address: Hotel Mooirivier, Oude Oever 10, Dalfsen, tel. 0529 478777

Registration and accommodation

The IFFI Masterclass programme includes dinner and drinks and excludes eventual accommodation costs. Participation costs for non-members are € 950,– including 5 modules, team activity, dinner and lunches, excluding VAT. Participation costs for IFFI colleagues are covered by the membership fee. However, for cancellation of participation after 22nd of October we will charge you € 300,–. IFFI can arrange a hotel room for you in Hotel Mooirivier, rooms including breakfast cost € 142,– per night.
Please use the online registration forms below to register for one, two or three days and to request a hotel room. Please note that in case of hotel cancellations later than 7 days in advance of your stay, we are forced to charge you 100%.

Please register before the 15th of September 2018 to ensure your participation and eventual accommodation!

Registration members / Registration non-members

November 7, 2018: 5:30 pm - 10:00 pm
November 8, 2018: 9:00 am - 10:00 pm
November 9, 2018: 9:00 am - 5:00 pm

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