Masterclass Markets 3-4 October 2019

Transforming offline businesses in online markets

Online marketing & sales strategies

The IFFI Masterclass Markets is dedicated to digitalizing commercial disciplines in an online B2B environment. We look forward to welcome all members and invitees who are interested in online marketing and sales excellence.. Don’t miss the opportunity to share and develop strategic and tactical insights with colleagues from the food ingredients industry, facilitated by industry-leading experts.

Target Group

Managing directors, operational directors, plant managers, supply chain managers, logistics managers, product (group) managers, managers technology, process technologists, sustainability and QA/QC professionals.


Programme

Thursday, 3 October 2019

Location to be announced soon
12.00 hrs Registration with lunch buffet
13.00 hrs Module 1 Strategic business modelling, in theory
15.00 hrs Break
15.30 hrs Module 1 Strategic business modelling, in practice
16.30 hrs Plenary discussion
17.00 hrs team building activity, followed by dinner at 19.00 hrs

Friday, 4 October 2019

Location to be announced soon
09.00 hrs Module 2 Online Marketing Excellence, in theory
11.15 hrs Break
Module 2 Online Marketing Excellence, in practice
13.00 hrs Conclusions & wrap-up – including lunch
14.00 hrs Module 3 Online Sales Excellence, in theory
15.00 hrs Break
15.15 hrs Module 3 Online Sales Excellence, in practice
16.45 hrs Conclusions and wrap up – Halbe Vogel
17.00 hrs Closing of official programme | drinks & snacks

Guest speakers

 

 

 

Module 1 Strategic Business Modelling
to be announced soon

 

Module 2 Online Marketing Excellence
to be announced soon

 

Module 3 Online Sales Excellence
to be announced soon

Team activity

More information will follow soon

Locations

 

 

More information will follow soon


Registration and accommodation

The IFFI Masterclass programme includes dinner and drinks and excludes eventual accommodation costs. Participation costs for non-members are € 950,– excluding VAT. Participation costs for IFFI colleagues are covered by the membership fee.

Online registration not yet available

October 3, 2019: 12:00 pm - 9:00 pm
October 4, 2019: 9:00 am - 5:00 pm

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