Masterclass Innovations 28-29 June 2018

Sweet Reductions

Less is more

The IFFI Masterclass Innovations is dedicated to sugar reduction. We look forward to welcome all members and invitees who are interested in sugar reduction without compromising taste and texture. Don’t miss the opportunity to share and develop strategic and tactical insights with colleagues from the food ingredients industry, facilitated by Master Patissier and Master Boulanger Robèrt van Beckhoven as well as industry-leading experts.

Register now to ensure your participation and accommodation:
Registration members / Registration non-members

Target Group

Business development and innovation managers, R&D managers, product and application developers, process technologists and engineers, nutritionists and food technologists.


Thursday, 28 June 2018

Location Kafé Van Leer, Almijstraat 14, Oisterwijk, tel. 013 203 24 51
12.00 hrs Registration with lunch buffet
13.00 hrs Module 1 Sweet Successes
‘Optimel, nu nog lekkerder’ – Yvette van Dijk, Cluster Leader Dairy Based Beverages, FrieslandCampina
‘Heinz Tomato Ketchup 50%’ – Dick van Olderen, Technology Manager, KraftHeinz
15.30 hrs Break
16.00 hrs Business case food manufacturer (invitation pending)
17.15 hrs Plenary discussion | drinks & fingerfood
18.00 hrs Escape room KVL followed by dinner at 19.00 hrs

Friday, 29 June 2018

Location Kafé Van Leer, Almijstraat 14, Oisterwijk, tel. 013 203 24 51
09.00 hrs Module 2 Sweet Reductions
Introduction: the artisanal craft of ‘less is more’ – Robèrt van Beckhoven
10.00 hrs Introduction cases by two IFFI members
10.30 hrs Plenary working session ‘Put theory into practice’
12.00 hrs Conclusions & wrap-up – Robèrt van Beckhoven
12.30 hrs Lunch
13.30 hrs Module 3 Sweet Restrictions
‘Peijnenbrug Zero’ – Rene Groen, Managing Director, Peijnenburg
14.45 hrs Break
15.00 hrs Plenary working session ‘Salute to sugar reduction’
16.30 hrs Conclusions and wrap up – Halbe Vogel
16.45 hrs Closing of official programme | drinks & snacks

Topics & Guest speakers



Module 1: Sweet successes

Yvette van Dijk, Cluster Leader Dairy Based Beverages, FrieslandCampina

Dick van Olderen, Technology Manager, KraftHeinz

Defining the new tastes with less sugar: three industry experts will elaborate on their successes with sugar reduction and offer a new perspective on food innovation! Optimel, Heinz ketchup 50% and Oldtimers sugarfree are inspiring examples of popular consumer products that meet the demand for fewer or no added sugars.


Module 2: Sweet Reductions
Robèrt van Beckhoven, bij Robèrt

Discover the artisanal craft of ‘less is more’. With Master Patissier Robèrt van Beckhoven we will explore the boundaries of sugar in confectionery and patisserie!

Robèrt van Beckhoven was brought up in the bakery of his grandfather and father. Many years of experience, competitions and prizes later he is both Master Patissier and Master Boulanger. Robèrt is passionate about educating professional and amateur bakers and furthermore has become a famous Dutchman through his role as juror in programs like ‘Heel Holland Bakt’ and the ‘CupCakeCup’.


Module 3: Sweet Restrictions
Rene Groen, Managing Director, Peijnenburg

Food manufacturers like Peijnenburg are constantly challenged to manufacture products with less and less sugar. This afternoon will start with an introduction by Rene Groen from Peijnenburg, followed by a discussion on solutions with regard to sugar reductions in food and drinks. IFFI members and invitees are encouraged to share ideas within the privacy of the netwerk.

Team activity | Escape rooms KVL

The rooms of EscapeRoom KVL are a perfect fit with the characteristics of the location: the rich history and appearance of the old Leather Factory KVL. The spacious rooms and challenging games take participants back to the 1970s, when the leather factory knew its heyday with over thousand employees. By crawling in the skin of those former employees, you are accidentally locked up and it is obviously important to escape as quickly as possible!



The place where Robèrt, a true Oisterwijker, started his first job now houses his bread and pastry shop ‘bij Robèrt‘. The rugged industrial setting of the Koninklijke Verenigde Leder is the perfect place to make the production process literally transparent. Through the long glass corridor you can see the bakers and patissiers at work. In KvL you will experience real Brabant hospitality and enjoy home-made dishes.
Contact details: Kafé Van Leer, Almijstraat 14, Oisterwijk

Hotel de Leijhof, a charming boutique hotel, is located in the heart of ancient Oisterwijk – known as the Pearl of Brabant.The monumental building is surrounded by a beautiful garden and IFFI has an option on luxury hotel rooms including breakfast for the special price of € 96.50.
Contact details: Hotel de Leijhof Oisterwijk, Heusdensebaan 7, 5061 PM Oisterwijk, tel +31(0)13 523 1123

Registration and accommodation

The IFFI Masterclass programme includes dinner and drinks and excludes eventual accommodation costs. Participation costs for non-members are € 950,– excluding VAT. Participation costs for IFFI colleagues are covered by the membership fee. However, for cancellation of participation after 16th of June we will charge you € 300,–. IFFI can arrange a hotel room for you at Hotel de Leijhof, luxury rooms including breakfast will cost € 96,50 incl. breakfast, excl. city tax.

Please use the online registration forms below to register for one or both days and to request a hotel room. Please note that in case of hotel cancellations later than 7 days in advance of your stay, we are forced to charge you 100%.

Please register by using the registration forms below.

Registration members / Registration non-members

June 28, 2018: 12:00 pm - 10:00 pm
June 29, 2018: 9:00 am - 5:00 pm

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