Workshop & dinner meeting Plant Proteins 2-3 July 2020

Big challenges & smart failures in plant-based applications

Food ingredient producers are constantly challenged to meet the growing demand for plant proteins. Therefore we invite IFFI members to exchange technical challenges and possible solutions. We combine this workshop with a company visit to our member Griffith Foods in Herentals, Belgium.

Schedule & locations

Thursday 2 July 12.00 hrs – Friday 3 July, 12.00 hrs

Griffith Foods, Herenthals in Belgium

Register now!

Go to the online registration form & register before 16 May to ensure your seat!

Target Group

Managing directors, Innovation/R&D managers, marketing managers, business development and consumer insight managers, product development specialists, process and application technologists, regulatory and food safety specialists and other colleagues from IFFI members who are interested in plan based food applications.


The demand for innovative food ingredients in vegetarian and vegan food applications is growing fast. The pressure is on! IFFI members have expressed a clear interest in discussing the technological limits of the food processing industry when it comes to the use of plant proteins. At the same time Griffith Foods is looking forward to explore possibilities of sensory evaluation with other IFFI members, introducing ‘Landscaping’ as an instrument.


Thursday, 2 July 2020

Location to be announced later
12.00 hrs Registration with lunch buffet
13.00 hrs Workshop Plant-based: big challenges, smart failures
15.00 hrs Break
15.30 hrs Workshop Plant-based: big challenges, possible solutions
17.30 hrs Drinks and snacks
Start dinner meeting Plant-based: big challenges, smart failures
18.30 hrs Informal dinner
20.00 hrs Presentation Private Label Meat Analogues – Willem Cranendonk, MD ME-AT
22.00 hrs Closing of official programme: networking with drinks and snacks in bar
22.00 hrs Possibility to stay overnight

Friday, 3 July 2020

Location Griffith Foods, Toekomstlaan 44, 2200 Herenthals, Belgium, tel. +32 (0)14254211
08.45 hrs Welcome at Griffith Foods – Wim van Roekel, Managing Director
9.00 hrs Introduction to Griffith Foods
10.00 hrs Griffith’s proposition for vegetarian and vegan foods
11.00 hrs Factory tour
12.00 hrs End of formal programme – a light lunch will be served

Guest speaker Willem Cranenbroek – ME-AT (Vion Foods)

Willem Cranenbroek, General Manager ME-AT

Willem Cranenbroek has worked for more then 12 years at Vion Foods in different roles. He is an expert in the meat industry. Only 5 months ago Willem agreed to lead Vion’s future meat analogues business ME-AT and to build a business and factory from scratch in 12 months time. A real challenge for both Vion Foods as well as Willem, addressing all aspects of sourcing ingredients, innovating meat alternatives, producing under different conditions, marketing a new category and distributing diverse quantities.

Welcome to Griffith Foods

Griffith Foods, Wolfstee Industriepark, Toekomstlaan 44,
2200 Herenthals, Belgium, tel. +32 14254211As a privately held company, Griffith Foods has always taken a long-term view and focused on doing what’s right for customers, employees and the food industry. Since 1919, they have built a reputation for premier quality and dependability with our customer partners. Using innovation as a foundation for differentiation and a global curiosity to discover new opportunities, they are driven to help our customers succeed by addressing emerging needs in the food industry. Product range: seasonings, textures & coatings, sauces, bakery &dough, functional blends and food safety solutions.

Registration and accommodation

The IFFI dinner meeting programme includes dinner and drinks and excludes eventual accommodation costs. Participation costs for IFFI colleagues are covered by the membership fee. However, for cancellation of participation or accommodation after the 1st of April we will charge you € 150,–.

IFFI can arrange a hotel room including breakfast for you.

Please register before 16 May 2020 using the online registration form!

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