Dinner meeting Markets 9 & 10 February 2017

Food Marketing 3.0

Transparency as a value proposition

In the privacy of the IFFI network, managers and professionals will learn about the potential of food marketing 3.0 and the necessity of new value propositions like transparency. Don’t miss the opportunity to share and develop strategic insights with colleagues from the food ingredients industry.

Register now to ensure your participation and accommodation
Registration members / Registration non-members

Paul Moers will be our special guest for Thursday evening, presenting the latest insights in food marketing and discussing new value propositions following futureproof strategies. As joined forces in the retailing and society (through NGO’s) as well as individual consumers are putting more and more pressure on the food processing industries, food ingredient companies are forced to reconsider their position and propositions in the value chain. What is our future role in the food chain? Which promises should me make to our customers (food producers) and their customers (consumers)? Is transparency the key to success and if so, what impact does this have on our organization and communication? In the privacy of the IFFI network members and invitees are invited to exchange views, challenges and threats regarding this subject.

Target Group

Managing directors, commercial directors, (key)account managers, business development and market managers, product managers, marketing and communications professionals.


Thursday, 9 February 2017

Location: Restaurant KANTIEN, Ravellaan 96, 3533 JR Utrecht, 030 302 0477

17.00 hrs Reception and informal networking opportunity
18.30 hrs Words of welcome
18.45 hrs Dinner will be served
20.00 hrs Networking opportunity
20.30 hrs Presentation and plenary discussion by Paul Moers
22.00 hrs Networking opportunity
22.30 hrs Official closing of evening programme
Possibility to stay overnight in IBIS Hotel Utrecht

Friday, 10 February 2017 (members only)

Location: Yama Products BV, Rutherfordweg 2, 3542 CG Utrecht, 030 240 8030

08.45 hrs Registration at Yama Products BV
09.00 hrs Welcome and introduction by Chih-Sung Ma, Managing Director
10.00 hrs Presentation ‘the value proposition of Yama Products’
11.00 hrs Factory tour
12.00 hrs End of formal programme; a light lunch will be served

Guest speaker

Paul Moers, Strategic Marketing Services
Paul has a broad experience throughout the entire food chain. He started as a trainee at Cargill in the field of currency arbitrage; from there he went to Cocoa The Zaan (WR Grace) for sales and marketing activities. In 1987 Paul moved to Unilever where he worked as Unit Manager specialty Oils & fats. In 1993 he became Director Margarine and Bakery Operations for Unilever in South East Asia, living in Jakarta with his family.
Paul left Unilever to take a last step forward in the food chain by joining Albert Heijn and Gall & Gall. At the latter company he became General Manager. Since 1999 Paul is an independent consultant for clients as Interpolis, Jumbo and the new Hoog Catharijne and author of several marketing bestsellers. In 2010 he founded Paul Moers Strategic Marketing Services. This agency specializes in brand and image issues and (industrial) marketing strategies.

Company visit

Yama Products is driven by taste. Taste solutions vary from single ingredients to ready-to-use solutions. Yama’s portfolio includes (soy) sauces, savoury taste solutions , yeast extracts and spices. With its variety of ready-to-use products and ingredients, Yama contributes to current food trends such as the reduction of food additives and salt, maintaining the umami effect.

Address: Yama Products BV, Rutherfordweg 2, 3542 CG Utrecht, 030 240 8030

Location dinner meeting

Kantien is a trendy city restaurant with a Dutch character, situated in Park Welgelegen between Oog in Al, Lombok and Kanaleneiland. Kantien is housed in the former canteen of the municipality. Almost all products come from the immediate vicinity of Utrecht. The meat and poultry are organic, the seafood is fished or farmed in a sustainable manner and fruit and vegetables are grown in the Netherlands.

Address: Ravellaan 96, 3533 JR Utrecht, 030 302 0477

Hotel accommodation

Located on the edge of the old town, Ibis Utrecht is the perfect place to discover Utrecht! The hotel is easy to reach from both the A2 and A12 highways, and has plenty of free parking for hotel guests as well as free WIFI throughout the hotel.

Address: Bizetlaan 1, 3533 KC Utrecht, 030 203 9000

Registration and accommodation

The IFFI dinner meeting programme includes dinner and drinks and excludes eventual accommodation costs. Participation costs for non-members are € 150,– excluding VAT. Participation costs for IFFI colleagues are covered by the membership fee. However, for cancellation of participation after 27 January we will charge you € 150,–. IFFI can arrange a hotel room for you in Hotel IBIS Utrecht, ‘just around the corner’ at 6 minutes walking distance (room including breakfast will cost € 120,–).

Address: Hotel IBIS Utrecht, Bizetlaan 1, 3533 KC Utrecht, 030 203 9000

Please use the online registration forms below to register for one or both days and to request a hotel room. Please note that in case of hotel cancellations later than 8 days in advance of your stay, we are forced to charge you 100%.

Please register before 25 January 2017 by using the online registration forms.

Registration members Registration non-members

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