Dinner meeting Innovations 11 May 2017

Personalized Nutrition

Take health into your own hands

In the privacy of the IFFI network, managers and professionals will learn about innovative developments in personalized nutrition. Don’t miss the opportunity to share and develop strategic insights with colleagues from the food ingredients industry.

Register now to ensure your participation and accommodation
Registration members / Registration non-members

In the pursuit of innovation many different viewpoints have to be considered because the innovation creator, the customer and many of the other players have inherently different needs, desires, and constraints. We are looking for solutions that meet all of the differing and competing needs in the most elegant way. Personal food and nutrition is such a challenge and requires to incorporate multiple viewpoints to deliver the innovative solution to the individual consumer tomorrow or preferably today.

Robert Jan Koens, Director Customer Strategy at Jumbo Supermarkets, will be our special guest for Thursday evening, together with Hille Meetsma, founder of VitalinQ.

Retailer Jumbo and eHealth provider VitalinQ participate – next to Philips, TNO, Google Food, FrieslandCampina, Albert Heijn and several ICT companies – in the international Personalized Nutrition & Health consortium. This consortium supports consumer health goals in every stage of their daily lifes and explores how to connect relevant data to everyday technology. What are the ideal ways to prepare meals? What are healthy ideas for eating & drinking? How to monitor food intake and health most effectively?

Jumbo Supermarkets
Retailer Jumbo explores new ways and technologies to meet the ever changing needs of the consumer. Not only today, but even more tomorrow. Food and health are closely linked and Jumbo tries to define which needs on a personal level can be matched with a generic or specific assortment of – healthy – foods. Robert Jan Koens will zoom in on the current needs and future solutions of personalized food and nutrition.

VitalinQ is a unique Personal Health Assistant that supports users towards a healthy lifestyle. Through their own personal profile and social environment, they can formulate individual goals and needs. Users will develop a clear roadmap to a healthy lifestyle. Hille Meetsma will explain to us how we can use this roadmap to develop and produce personalized food.

Target Group

Innovation/R&D managers, market intelligence and marketing managers, business development and consumer insight managers, product development specialists, process and application technologists and colleagues from the food ingredients industry who are interested in innovative methods to develop and produce personalized food.


Thursday, 11 May 2017

Location: CHV Noordkade, Verlengde Noordkade 10-12, 5462 Veghel

17.00 hrs Reception and informal networking opportunity
17.30 hrs Guided tour around CHV Noordkade incl. Proeffabriek
18.45 hrs Words of welcome
18.55 hrs Dinner will be served
19.45 hrs Networking opportunity
20.15 hrs Presentation & discussion by Robert Jan Koens and Hille Meetsma
22.00 hrs Drinks and networking opportunity
22.30 hrs Official closing of evening programme
Possibility to stay overnight in Hampshire Hotel Fitland Veghel

Guest speakers

Robert Jan Koens Robert Jan Koens, Director Customer Strategy at Jumbo Supermarkets
Before Robert Jan Koens joined Jumbo, he was Retail Lead for Deloitte in the Netherlands, responsible for audits, tax and consulting. His background in consultancy and his interest in Business Development Strategies have motivated Robert Jan to join the board of directors of Jumbo.
Hille Meetsma Hille Meetsma, CEO/founder of VitalinQ
VitalinQ is a Personal Health Assistant that provides a digital platform allowing the consumer to take control over its own health. VitalinQ creates awareness about the outcomes of the consumer’s choices in life about health, food and physical exercise related to healthy ageing. And at the same time provides the food and retail industry with consumer insights with regard to healthy lifestyle and healthy ageing, creating interesting business models in food.

Location dinner meeting

The CHV Noordkade in Veghel is home to several organizations that focus on art, food, culture and leisure. This was once the site of Europe’s largest compound feed factory.
Address: CHV Noordkade, Verlengde Noordkade 10-12, 5462 Veghel

Hotel accommodation

This 4-star hotel is situated on the outskirts of the city of Veghel, next to the industrial areas ”de Amert, de Dubbelen and CHV Noordkade” and along the River Aa.
Address: Hampshire Hotel Fitland Veghel, Stadhuisplein 3, 5461 KN Veghel

Registration and accommodation

The IFFI dinner meeting programme includes dinner and drinks and excludes eventual accommodation costs. Participation costs for non-members are € 150,– excluding VAT. Participation costs for IFFI colleagues are covered by the membership fee. However, for cancellation of participation after 1st of May we will charge you € 150,–. IFFI can arrange a hotel room for you in Hampshire Hotel Fitland Veghel (room including breakfast will cost € 99,–).
Address: Hampshire Hotel Fitland Veghel, Stadhuisplein 3, 5461 KN Veghel

Please use the online registration forms below to register for one or both days and to request a hotel room. Please note that in case of hotel cancellations later than 6 days in advance of your stay, we are forced to charge you 100%.

Please register before 21 April 2017 by using the online registration forms.

Registration members Registration non-members

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