Following the realization of the World Food Center (WFC) in Ede, the American agency BRC Imagination Arts has presented a first design for the spectacular WFC Experience. The company specializes in designing special attractions and experiences, such as the Heineken Experience. THe WFC should yearly attract around 350.000 visitors.
The BRC plan has resulted in new commitmentments of a number of large (inter)national agro food companies to cooperate in the development of the WFC. In addition to the well-known partners such as Albert Heijn, Scelta Mushrooms, DSM, Wageningen UR, Albron, Ede municipality, the province of Gelderland and WFC Development, FrieslandCampina, Nestlé, KeyGene and Rabobank have also declared their cooperation.
The province of Gelderland has decided to reserve 15 million euros for the realization of the WFC.