On the rest day of the Tour de France in Saint Etienne, LottoNL-Jumbo’s cycling team and FrieslandCampina have announced a cooperation agreement for the upcoming three years.
According to Richard Plugge, manager of cycling team LottoNL-Jumbo, the cooperation is based on shared values and visions, such as inspiring and enhancing young talent on an every day base. Plugge: “This sponsorship is an important addition to the sponsorship of Lotto, Jumbo, BrandLoyalty and Bianchi. I also think it’s very nice that this is a content driven sponsorship. Together with Vifit Sport we will build an online community, sharing our shared passion for sport and the development of athletes. Such an innovative partnership makes sense for the team of LottoNL-Jumbo fans and meets the needs of Vifit Sport users.”
Roelof Joosten, CEO of Royal FrieslandCampina N.V., welcomes the cooperation: “We are very proud of it. With Vifit Sport we develop sports nutrition based on dairy proteins, contributing to a responsible lifestyle which is an important part of our strategy. Team LottoNL-Jumbo athletes show how important nutrition is to deliver a top performance. We see this agreement as the start of long-term cooperation to build a top team of talents and winners.”